Brazilian Blowout vs. Keratin Treatment: Which is Better in NYC?

When choosing between a Brazilian Blowout and a Keratin treatment, it's essential to understand the differences and how they relate to your hair care needs, particularly what is more popular in fashion hub like New York City.

Key Differences

  1. Effectiveness on Hair Types:

    • Brazilian Blowout: Ideal for those who wish to keep their hair's natural volume and waves while eliminating frizz. This treatment is customizable during application, allowing for a tailored result that can leave the hair with more of its inherent texture​.

    • Keratin Treatment: Better suited for those looking for a sleeker, straighter look. It deeply penetrates the hair shaft with keratin proteins, which can make the hair less frizzy and more manageable but might also reduce natural volume significantly.

  2. Application and Downtime:

    • Brazilian Blowout: Generally quicker (about 1-2 hours) and allows immediate return to normal hair care routines, including washing and styling. It adds a protein layer to the hair without altering its texture and the results are visible right away​.

    • Keratin Treatment: Takes longer (around 3 hours) and requires a 72-hour waiting period post-treatment before you can wash your hair. This delay is crucial for the treatment to set properly, risking over-keratinization if not adhered to.

Popularity and Trends in NYC

In New York City, both treatments enjoy popularity due to the city's high-paced lifestyle and the resident professionals' absolute “obsession” with stylish hair. Those who prefer less downtime and immediate results may opt for a Brazilian Blowout, while those seeking more durable sleekness might lean towards a Keratin treatment.

Costs

The cost for either treatment in NYC typically ranges from $200 to $400, depending on the salon's prestige and location. Given the longevity of the results (3 to 5 months), many find the investment worthwhile for maintaining beautiful, manageable hair​.

Ultimately, whether a Brazilian Blowout or a Keratin treatment is better for you depends on your specific hair type, desired results, and how much time you can dedicate to post-treatment care. Both treatments have their advantages, and with ongoing trends favoring both in NYC, you'll find plenty of high-quality salons offering these services. It's always best to consult with a stylist to determine which treatment will best suit your hair's needs and your lifestyle.

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